Audi x FC Bayern | audi.com

Allianz Arena x Audi e-tron GT

Why did we use Bayern Munich’s Allianz Arena as the venue for the first official unveiling of the Audi e-tron GT? Metaphorically speaking, because great events are often foreshadowed.

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Audi and FC Bayern: on the ball together for 17 years

The partnership between Audi and the FC Bayern has lasted for 17 years. The driving force behind this successful collaboration is the absolute will to win, the goal of being the best in one’s class – aspirations that both share. In future, we will be expanding strategic cooperation in the areas of electrification and sustainability even further, to the ultimate benefit of fans and customers. The ground rules of this successful partnership remain unchanged: trust, reliability and integrity.

Home of Football04/01/2021

Focus on: the Audi e-tron Triple 2020

Automotive photographer, Frederic Schlosser, has artfully showcased the specially designed Audi in Bayern’s home stadium, the Allianz Arena. In this interview, he tells us exactly how the shoot took place.

Home of Football03/03/2021

The power of imagination

Great things often start with a small idea which, thanks to imagination, develops into a narrative that can be shared and then becomes a common reality. For us this is the Audi RS e-tron GT. For Bayern Munich, it’s the sextuple.

FC Bayern München 02/14/2021

Only the brave can change the game

Suddenly it´s there. A thought, an idea, as if out of thin air. A personality, a process. A moment that changes everything. A real game changer.

Home of Football12/18/2020

Audi @ FCB World – one partnership, one experience

Audi is part of the newly opened, unique FC Bayern World in Munich city centre. A world of adventure with restaurants and a hotel that invites fans to explore, marvel and shop on seven floors.

Home of Football12/17/2020

Special message with the Audi digital matrix light

With the help of digital matrix LED technology, Audi lighting designer and Bayern Munich fan, César Muntada, sends very special congratulations to his favourite team.

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As FC Bayern München’s exclusive automobile partner, we have the opportunity to present electric mobility and connectivity, and to turn them into tangible experiences.

”

Hildegard Wortmann

Home of Football11/30/2020

The Audi e-tron triple 2020: this is what sustainable success looks like

With the e-tron triple 2020 wrap, Audi is celebrating Bayern Munich winning the triple in 2020. Audi designer, Marco Dos Santos, explains the exclusive design of the car wrap.

Home of Football11/05/2020

The Culture Drive – in tune with the city

It all begins with a first step: FC Bayern Munich have switched their car fleet to electric vehicles. Together with Audi, FC Bayern is demonstrating its commitment to a more sustainable future in the city with the aim of inspiring and positively influencing Munich’s citizens.

Vorsprung durch Technik – on the streets and on the pitch

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