Allianz Arena x Audi e-tron GT

Why did we use Bayern Munich’s Allianz Arena as the venue for the first official unveiling of the Audi e-tron GT? Metaphorically speaking, because great events are often foreshadowed.

Audi and FC Bayern: on the ball together for 17 years

The partnership between Audi and the FC Bayern has lasted for 17 years. The driving force behind this successful collaboration is the absolute will to win, the goal of being the best in one’s class – aspirations that both share. In future, we will be expanding strategic cooperation in the areas of electrification and sustainability even further, to the ultimate benefit of fans and customers. The ground rules of this successful partnership remain unchanged: trust, reliability and integrity.

Only the brave can change the game

FC Bayern München 02/14/2021

Only the brave can change the game

Suddenly it´s there. A thought, an idea, as if out of thin air. A personality, a process. A moment that changes everything. A real game changer.

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As FC Bayern München’s exclusive automobile partner, we have the opportunity to present electric mobility and connectivity, and to turn them into tangible experiences.

Hildegard Wortmann

Vorsprung durch Technik – on the streets and on the pitch

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