
Allianz Arena x Audi e-tron GT
Why did we use Bayern Munich’s Allianz Arena as the venue for the first official unveiling of the Audi e-tron GT? Metaphorically speaking, because great events are often foreshadowed.
Audi and FC Bayern: on the ball together for 17 years
The partnership between Audi and the FC Bayern has lasted for 17 years. The driving force behind this successful collaboration is the absolute will to win, the goal of being the best in one’s class – aspirations that both share. In future, we will be expanding strategic cooperation in the areas of electrification and sustainability even further, to the ultimate benefit of fans and customers. The ground rules of this successful partnership remain unchanged: trust, reliability and integrity.
Vorsprung durch Technik – on the streets and on the pitch

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